Media rights and title sponsorship will be ending this year.

The Board of Control for Cricket in India (BCCI) has started searching the new title sponsor and an event manager for the Indian Premier League. A meeting is organized on May 5 of the IPL Governing Council in order to get the process under way. The council will also take a decision on the media rights during the meeting.

This time around, the undisputed decision will be taken to sell the media rights for a period of five years by the current BCCI officials. However, they think the marketing committee of the BCCI should handle and initiate the process.

Sony is currently holding the media rights and Sony Max has been broadcasting the IPL since its inception. With the introduction of Sony Six, both channels now broadcast the tournament.

The deal with VIVO will also be ending this year and that’s why BCCI needs to look for the new title sponsor as well. However, it has been agreed that the duration of the new deal should not exceed five years. VIVO had come on board for two years, as Pepsi had pulled out of their 10 year agreement two years early after IPL 2015.

The contract with event managers IMG (International Management Group) will also terminate this year. IMG have been behind theorizing, creating and implementing the grand display that is the IPL and has been with the tournament for all 10 years. However, this time around, they will have to bid for the rights along with several other entrants.

LEAVE A REPLY