FIFA has acquired crucial financial backing for the next six years as the Western corporate continue to distance themselves from the controversial governing body. FIFA announced on Thursday that hit has roped in Vivo as one of the official sponsors for the 2018 and 2022 FIFA World Cups in Russia.
It will be FIFA’s third Chinese World Cup sponsor after real estate and leisure conglomerate Wanda and consumer electronics brand Hisense. Vivo will shell out 60-70m Euros per annum for all the tournaments organized and run by the international football’s governing body up until the 2022 FIFA World Cup to be held in Qatar.
China’s willingness to extend their hand for the sponsorship agreements has provided FIFA with a welcome relief, who have struggled to strike deals with new commercial partners before next year’s FIFA World Cup in Russia. Many of their big sponsors such as the likes of Sony and Emirates discontinued their association with the world soccer’s governing body after the expiration of their contracts in 2014 following the FIFA World Cup in Brazil.
As the official smartphone brand to sponsor the FIFA World Cup, Vivo will also sponsor the 2017 Confederations Cup, 2018 FIFA World Cup in Russia, FIFA Confederations Cup in 2021 and 2022 FIFA World Cup to be hosted by Qatar. Due to the global fascination of the FIFA World Cup, this deal will proved to be extremely beneficial to Vivo in terms of their global exposure.
“Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful and international brand image. In the meantime, Vivo will bring its personalized, energetic and youthful spirit into the World Cup and sport of football” stated Senior Vice President of Vivo, Mr. Xudong, during the official unveiling of Vivo as the sponsors.