Sony Pictures Networks India and WWE announced the launch of a new weekly show in Hindi called WWE Sunday Dhamaal, featuring highlights of the action and entertainment from WWE’s flagship programs Raw and SmackDown starting this Sunday, 25th June in a two-hour slot from 6.00 p.m. to 8:00 p.m. on Sony MAX, India’s number one movie channel.
WWE Sunday Dhamaal will be presented by well-known television personalities Salil Acharya and Madonna Tixeira and the show will include exclusive features providing the Indian WWE fans with a unique, localized WWE experience beyond Raw and SmackDown every week.
Fans will also be able to interact with WWE Sunday Dhamaal through social media in a segment called Debate of the Week. Viewers can share their opinions on Facebook and Twitter and the best of the lot will be displayed on-air during the show. The weekly show will also include trivia contests with opportunities to win exclusive WWE merchandise. Noted WWE fans from the world of sports and Bollywood will also appear as special guests from time to time.
WWE Sunday Dhamaal will take the place of Raw Sunday Dhamaal and will air in Hindi on Sony MAX and in English on TEN 1 and TEN 1 HD on Sundays at 10:00 a.m.
WWE is a big ratings draw for Ten Sports, which has successfully experimented with the Hindi presentation of the WWE. Sony has acquired the WWE rights following merger and takeover of Ten Sports from the Zee Entertainment Network.