On Thursday, the two-year suspension of Chennai Super Kings following the spot-fixing scandal came to an end. The team from Tamil Nadu will be back in the mix in next year’s IPL. Chennai Super Kings Cricket Limited (CSKCL), the company that runs the team, are already thinking ahead.
The management will begin their promotional campaign from Friday with social media activities. K George John, one of the directors of CSKCL, said “It’s a new start. On Friday, we will have two activities on social media to mark the team’s return. ‘Super Moments’ will revisit our title-wins, Ashwin-Gayle saga and a few others. Then we will ask fans to send their Super Selfie with CSK stars and with yellow jersey,”
John insisted that Brand CSK “hasn’t taken” a hit despite missing out for 2 years. “We have got a lot of inquiries from various sponsors. We have had support from the sponsors and the fans have been phenomenal in supporting us,” he added.
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John admitted CSK’s iconic skipper Dhoni will be crucial in their plan ahead. “If we are given an option of retaining a player, it will definitely be Dhoni,” said John.
“We haven’t yet interacted with Dhoni as his contract with Pune ends later this year. However, we will speak to him in the future as and when we make our plans for the next season,” he added. It’s not just about Dhoni.
John added that the management is planning to bring back the same support staff which was there in 2015. “For us, loyalty is very important. That’s been our strength over the years. Though we haven’t yet taken a final decision on the support staff, we are definitely thinking of retaining the old support staff,” he added.