The sophisticated game of chess has been dragged to the 18+ only category after FIDE released a questionable logo for World Championship 2018.
As German chess Grandmaster Robert Hubner has quoted, “Those who say they understand chess, understand nothing.” Well, this makes sense now. The logo launched for the World Chess Championship is totally irrelevant and don’t know what the designers might have thought of before making it.
The Bizzare design of the logo has spiced up controversy in the chess world and has left Grandmasters and everybody else confused. The logo which shows two cheques printed bodies wrapped around each other holding a chess board together.
The logo has put every chess lover into a sense of amusement and they have started comparing it to the famous Kamasutra images.
The Championship will start from Nov 9, 2018, in London and it seems like they have already started to create a buzz in order to get higher attention to the game. But, have to say, they have chosen an inappropriate method.
The creators of this amazing logo design is a Moscow-based studio Shuka Design and apparently, they believe that the logo is as controversial as the venue. According to the organizers, “The key visual for the 2018 World Chess Championship is controversial and trendy, just like the host city. As organizers of the match, we’ve been busy for over a year working with artists and designers to develop a perfect key visual, the image that will be associated with the 2018 match and which will find its way onto mugs, posters, outdoor displays, venue design, media, broadcasting graphics and more.”
However, chess lovers from around the globe have started raising a question at the logo design, some of them have sent these angry tweets:
lang=”en” dir=”ltr”>2018 World Championship Logo – Appropriate to promote to kids? @FIDE_chess @WOMChess @EuropeEchecs @chessdom @MarkTWIC @USChess pic.twitter.com/rKw6KbHgFU— Susan Polgar (@SusanPolgar) December 19, 2017
lang=”en” dir=”ltr”>Official logos released for the 2018 World Chess Championships. No, this is not a joke. #ChessIsSexy #YouHadOneJob https://t.co/OuOaCdMqhF pic.twitter.com/vTXH5Oc2Jd— David Smerdon (@dsmerdon) December 19, 2017
Five-time World Champion Vishwanath Anand, when questioned by ESPN about the new logo said, “Finally, a position where DeepMind will have to do more than just calculations. If you’re in this position you can definitely count yourself off Santa’s good list!”
Another goof-up that the designers have done is that the chessboard has 6×6 squares. “As a chess player, I wish the board was 8×8 and the pawn not on the back rank. In the end, people watch chess for the games. I’m hoping this doesn’t end up pushing us into late night TV,” Anand is quoted as saying by ESPN.