The eleventh season of the cash-rich Indian Premier League is all set to start from April 7 with Chennai Super Kings and Mumbai Indians playing the season opener.
Chennai Super Kings and Rajasthan Royals will make a comeback to the IPL after spending 2 years of suspension due to match-fixing and corruptions scandals by their respective franchises. Ahead of the season, the IPL has attracted 34 major brands for this season including some real big names.
Brands such as Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined existing ones like Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands for Vivo IPL 2018 to 34.
Star Sports EVP and head of ad sales Anil Jayaraj says, “Brands are actively choosing Vivo IPL as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies. All brands that have come in so far have chosen to up their investments significantly over past years and this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before.”
Out of these, the co-presenting sponsors are Vivo, Coca-Cola and Jio and the associate sponsors are Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, Dream 11.
Star Sports who is broadcasting the league for the very first time is aiming to bring it to the locals with a mix of technology which will make it a riveting viewing experience.
Also, for the first time, Vivo IPL 2018 proposes to connect with Indians in six various language-six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By the combined reach of digital and television, the tournament will be broadcasted for the first time ever, on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India.
Making possible the best viewing quality content for its fans, along with the season being broadcasted in several regional languages, the network also proposes to have a superfan feed available across cable, DTH and on Hotstar. This will be a curated feed for intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.
With so many new ways to witness the league in its new season, IPL 11 will surely be a revolution as it gives a kickstart to a new decade.
By Anshuman Roy